WELCOME
The programme
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Welcome to this remote mentoring programme. This e-learning component will introduce you to Trade Map and Market Access Map and to the analysis of trade statistics and market access conditions in an interactive way.
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Go over the online training materials in step 1 to 3 of this platform and take the quizzes to test your knowledge. At the end of this stage you should be able to compare products and markets in terms of different indicators.
This course is designed for businesses looking to find partners overseas and will facilitate your sector and market analysis. The training platform will stay available for two years with unlimited access for all participants. Never hesitate to email us for specific questions. |
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TEST YOUR KNOWLEDGE
After each step, we recommend you take the corresponding quiz. You can attempt the quizzes as many times as you need to ensure that you have truly mastered the foundation of Trade Map and Market Access Map. |
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ITC's Trade and Market Intelligence team |
Going global...
... is a big step for many small and medium enterprises (SMEs). The decision to export to a new market involves market research, understanding international demand, and eventually strategic decision making about product design, pricing, promotion and distribution. Addressing the questions above is not a simple task and can be expensive and time-consuming. Thus, it is imperative that local Trade Support Institutions (TSIs) have the capacity to provide valuable advisory services to these SMEs so they can take advantage of trade opportunities or scale up their businesses.